*** Shannon Miwa ***

http://onehorse.town Senior Product Designer with 13+ years of experience across SaaS, fintech, and enterprise platforms. Proven track record leading complex 0-to-1 product builds, establishing and scaling design systems, and driving cross-functional alignment between product, engineering, and business stakeholders. Skilled in end-to-end UX, from discovery and user research through high-fidelity prototyping and production, with a strong background in design strategy, mentorship, and emphasis on systems thinking.
Design tools:

Claude Code, Replit, Figma, Figma Make, Sketch, Zeplin, InVision, Adobe Creative Suite, prompting, layout, typography, lettering

Design Systems:

Component libraries, design tokens, documentation, scalable pattern creation

UX methods:

User research, usability testing, A/B testing, journey mapping, user flows, wireframing, rapid prototyping, information architecture

Accessibility:

WCAG 2.1 AA compliance, inclusive design principles, empathy, caring about other people

Collaboration:

Linear, Jira, Notion, Miro, FigJam, Confluence, Slack, running meetings, talking to people, reaching out, sharing

Technical:

HTML, CSS, JavaScript (working knowledge), Git, Github, a dash of Python, VIM

Leadership:

Design strategy, OKR alignment, mentorship, stakeholder management, product roadmapping, product direction

Professional Experience
Date

Freelance Product Designer & Creative

Beautiful Stupid Things (Independent practice)
June 2024 to present
  • Provide contract-based product design and consulting for clients across web and product design engagements
  • Redesigned a client's e-commerce site architecture and navigation, introducing a scalable component system and modernized UI
  • Maintain an active independent design and writing practice, exploring AI-assisted design and development tools including Claude Code, Replit, and Figma Make

Senior Product Designer

Assembled
May 2022 to June 2024
  • Managed relationships with 3–5 major enterprise clients, retaining two churn-risk accounts and establishing a new partnership that led to a new product initiative
  • Built a design system from a single page of legacy Figma components into a fully-fledged system with design tokens, variables, and multi-theme support; fully adopted by the product team
  • Identified critical gaps in the user experience that led to a repeatable model for new product launches, now used to guide product strategy org-wide
  • Designed two products from concept to launch over ~6-month cycles with large enterprise clients, owning the most complex and ambiguous design challenges on each
  • Served as lead design consultant on Assembled's first AI product, working alongside engineering and accounts through tight timelines and fast-moving iteration

Senior Product Designer

Karat
March 2020 to April 2022
  • Served as one of two designers supporting a 30+ person product organization, independently leading projects with high conceptual complexity and sensitivity, including systems that determined how clients hired people
  • Identified a critical communication gap between design, marketing, PMM, accounts, and product that was causing sales to oversell, and formed a working group to align teams on launches and timelines
  • Redesigned internal tools and legacy features to unlock deeper data insights, cutting multi-step processes from hours or days down to 1–2 hours
  • Built and documented a design system with a focus on accessibility and lightweight components, expanding developer handoff materials to support engineering without dedicated UX developers

Senior Product Designer

Braintree (Paypal)
August 2015 to April 2019
  • Spearheaded Braintree's first design system, building consensus across a 14-person design team where no shared approach to design decisions or visual cohesion had existed before
  • Led a full audit of the existing product, cataloging 20+ core components plus icons and smaller elements, then defined usage standards and aesthetics adopted across all design teams over the course of a year
  • Drove a 2-year redesign of a legacy product, achieving immediate adoption among large clients and 75–80% adoption overall, improving a merchant experience that processes millions of dollars annually
  • Served as de facto product lead in the absence of a dedicated PM, driving research, communications, and product direction with the engineering manager
  • Unified information architecture across Braintree docs, marketing site, and new GraphQL docs, strengthening the connection between Braintree and parent company PayPal's positioning

Creative Developer

Software for Good
January 2014 to January 2015
  • Built frontend experiences using HTML, CSS, and JavaScript, partnering with clients to deliver user-centered solutions
  • Provided design support for clients without in-house designers, running the process from concept through launch

Designer

Swayspace
August 2008 to August 2013
  • Designed and built websites and applications for banking and other enterprise clients, managing stakeholder relationships end to end
  • Delivered a wide range of design work: branding, advertising, web, and print across a diverse client base
  • Ran letterpress shop production and operations alongside client design work, from concept through final print delivery